Curiosities on how design improves marketing, business and the quality of life.

Sunday
21Feb2010

Social Media Development for The Professional Association of Design

by AuthorRachel on DateFeb 21, 2010 at 9:54 PM in

Over 4,000 followers in 16 months.

When I became VP of Communications for AIGA Los Angeles in November of 2008, I started a social media program to help gain exposure for the non-profit organization. AIGA is the professional association of design with chapters all around the nation, and the largest graphic design organization on the planet. Locally, we needed to increase exposure and membership to continue to support the design community of Los Angeles.

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Wednesday
27Jan2010

Plugged in...and Turned On

by AuthorRachel on DateJan 27, 2010 at 1:28 AM in

Apple TV 3.0 media menu

After two years of connecting an old iPod to the television for on-screen entertainment (I refuse to subscribe to cable), I finally gave in to purchasing an Apple TV.

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Monday
18Jan2010

Bring Your Field To The Players

by AuthorRachel on DateJan 18, 2010 at 4:25 PM in ,

Just because you've built it, doesn't mean your customers will come. (Photo by komisarr)

You have a company Web site, but no one is visiting it. You were told, "build it and they will come," but it's not happening that way. SEO campaigns will help your search engine to increase your chances of traffic, but will visitors be targetted prospects? You have a vision, mission and brand personality, so use those tools to speak to your audience. And if you speak graciously with social media, and they will come.

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